The Idea
To make beauty feel alive, we transformed retail activations into multi-sensory journeys - where guests didn’t just see the brand, they felt it.
Every touchpoint was rooted in emotion: tactile design, visual storytelling, influencer energy, and shareable moments that blurred the line between digital and physical engagement.
Huda Beauty × TIRA - The Pink Playground of Glam
At Infinity Mall, Mumbai, we built an immersive pop-up store that turned curiosity into community. Interactive games, influencer-led demos, and photo-ready installations invited beauty lovers to play, explore, and glow.
How We Helped:
We reimagined the pop-up as an experience ecosystem combining spatial design, sensory branding, and influencer strategy.
The result : massive footfall, viral content, and elevated brand recall among Gen Z audiences.
SHEGLAM × TIRA -The Future of Fun Beauty
At Jio Garden, for the Reliance Beauty Launch, we designed a futuristic “Try-It-All” zone that celebrated experimentation.
Guests explored SHEGLAM’s new lipstick range through digital mirrors, rotating pods, and interactive displays that made product trials exciting and effortless.
How We Helped:
We crafted an open, sensory-first environment that invited hands-on engagement.
This playful setup led to record-breaking product trials, organic influencer coverage, and mass social buzz positioning SHEGLAM as accessible yet aspirational in India’s beauty scene.
TIRA Beauty Launch - A New Era Begins
At Nita Mukesh Ambani Cultural Centre (NMACC), TIRA unveiled its own identity as a modern beauty destination.
We brought the brand’s spirit to life through fluid architecture, sensorial lighting, and immersive storytelling zones that reflected its luxurious, inclusive ethos.
How We Helped:
We conceptualized and executed a grand, emotionally charged launch environment that mirrored TIRA’s philosophy - elegant, empowering, and future-forward. The event became a landmark moment, attracting celebrities, influencers, and industry leaders alike.
The Impact
Across all three events, our agency transformed brand activations into emotional connections - proving that beauty is more than skin deep; it’s experiential. Together with TIRA, we didn’t just create events - we created brand worlds that lived, breathed, and inspired.
